Tuesday, 2 August 2011

Little Terra Publishes Online Guide To Solar Clothing

Little Terra has produced a free online guide to help parents understand more about the benefits of UV resistant clothing for children.

Available to download at www.littleterra.co.uk/sunsuits the guide gives an overview of what to look for when choosing clothes offering sun protection.

It also highlights the compelling reasons for choosing clothes that reduce UVA and UVB radiation from the sun.

Carolyn Budding, managing director of Little Terra, said: “More people are becoming aware of the benefits of UV clothing.

“Whilst many parents apply suncream regularly to their children, they might think their clothes offer similar protection.

“However, clothing like a cotton T-shirt can generally only offer a UPF as low as 5, which is a concern, particularly as experts say most skin damage is caused in childhood.”

Little Terra recently announced it has chosen to stock the Radicool 100+ UPF Skins range, from Australia.

Carolyn added: “Australia has pioneered extremely effective methods of sun protection over the years and that really appealed to us when we looked at the best range to stock.

“We’ve looked carefully at the marketplace and really liked the fact their clothing offers a UPF rating of 100+, which provides an exceptional level of protection against both UVA and UVB rays.”


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