Monday, 23 July 2012

Sleep-pod™ baby sleep shade arrives in time for sunshine and sport

Outlook Australia, creator of the original, multi-award winning shade-a-babe™, has added a new, ultra-breathable sleep shade to its range. Called the sleep-pod™, the new shade is designed to help babies nap-on-the-go and to protect them from sun, glare, wind and cold.

Featuring a roll-down blackout blind and a fully opening solarscreen mesh viewing panel, sleep-pod can be used in four different ways to screen 73% to 99% of UV and to regulate airflow to suit conditions. Marking it out from other similar products, sleep-pod™ has been intelligently designed to:

• Work in a variety of temperatures and climates – ideal for the UK and as a holiday must-have
• High levels of safety – In line with the latest SunSmart recommendations, the shade offers a careful balance between sun protection and healthy, limited sun exposure to ensure the child gets enough Vitamin D, ‘the sunshine vitamin’.
• More than a sun shade – helps baby sleep when out and about
• Easy view – the baby can see out, and parents can easily keep an eye on baby
“We have always avoided making baby shades that completely cover in a UPF50+ total sun block. It’s a very thick fabric and for babies,you need airflow, to ensure the baby doesn’t get too hot under the shade.” says Eileen Hoey-Slocombe, founder of Outlook Australia, experts in baby sun safety. “It also seems a shame to spoil the baby’s enjoyment of the sunshine and the outdoors as babies need some exposure to sunlight each day to help them produce Vitamin D.”
The sleep-pod is also suitable for use indoors to help babies sleep in public places such as playgroups and restaurants and fits most front and rear facing single or twin buggies with individual canopies. It can also be used in the car with the black-out blind rolled up for extra, required airflow.

The sleep-pod™ is available in three colours: Stone, Steel and Black and is available for £19.99 at

Sunday, 22 July 2012

Keep kids happy with Popagami characters

Pop-ettes: Just a few of the collection
PARENTS panicking at the thought of long wet school summer holidays need fear no longer – Popagami Pop-ettes (created by folding sheets of paper) will keep the little monkeys occupied.

The latest Pop-ette characters come from Philip Craik, author of “The World of Popagami” – a fun activities book, packed with a dozen easy-to-fold colourful animals . . . and even a robot.

Philip Craik is a former chemistry teacher and engineer and has been a science technician at Ardingly College in West Sussex for nearly five years. He is the creator of Popagami.

“We have had tremendous success with the book of Popagami characters,” he says. “I know what a challenge it can be to keep children occupied, but folding these little characters will create fun and interest.

“The folding instructions are easy to follow and the little characters will be popular on children’s bedroom shelves.”

The book is ideal for long car journeys and holidays and is suitable for children from age six upwards

The World of Popagami is on sale at just £4.99 and available both online and in some major bookshops, including branches of Waterstones.

Visit to see the range of characters.

All characters are the copyright of Pop-ettes Ltd and Ettes Publishing.

The characters in The World of Popagami include a robot, rabbit, meerkat, leopard, mouse, tiger, bear, cat, mountain lion, cow, giraffe and horse.

Wednesday, 11 July 2012

Peppa Pig Goes Swimming with your Child!

NEW! Personalised Peppa Pig Book
NEW! Personalised Peppa Pig Book
Enjoy swimming and splashing with Peppa Pig and George in a wonderful day at the pool in this new personalised edition of the Peppa Pig Book - Peppa and 'Any name' go Swimming available to pre-order on 23rd July from

Peppa Pig is a hugely popular pre-school brand with many children adoring the loveable but slightly bossy little pig and this book is your child’s opportunity to star alongside their favourite Peppa characters in their own personalised Peppa Pig Goes Swimming book. 

Peppa and her family are going swimming with your child, but George is scared. In this personalised edition will George learn to love swimming as much as Peppa and your child.

Personalised books are a perfect gift and a great way of getting your kids involved and excited about reading as they hear and read their name and see themselves on the pages of the book in the Peppa Pig illustrations.

Start your child’s Peppa Pig adventure at Personalisation options include; gender, first name, surname, hair colour and style, skin tone and eye colour , you can leave a personal message for the child printed on the first page.

Books cost £14.99 GBP and will be available to pre-order on 23rd July from and Enter code 150935 at your basket for free P&P.

Sunday, 8 July 2012

The award-winning self warming baby bottle just got better!

yoomi feeding system RRP 23.50 GBP
Yoomi, the creators of the UK’s first self warming baby bottle, has just launched a new addition to their award winning feeding range... the yoomi charging pod.

Using groundbreaking patented technology, the yoomi pod allows existing yoomi warmers to be recharged in the microwave in just 2 minutes, making recharging simpler and quicker for parents.

On the shelves since 2009, yoomi provides an ideal solution to quickly warming baby’s milk to the perfect temperature whether it be in the car, on a plane, out for lunch.. or on holiday! This is a truly innovative feeding system which can be used quite literally anytime, anyplace, anywhere!

No longer will you have to stumble around the kitchen for the night time feed or wait for the waiters to bring you some boiling water. At the touch of a button, this bottle and warmer in one, will warm your baby’s feed to breast milk temperature in just 60 seconds - making life just that little bit easier!

The pod now comes as standard with all feeding systems, making yoomi the ultimate baby bottle - quick, convenient and stylish. Recognised by The British Library as one of the ‘Top 15 Inventions of the Decade’ and the winner of two Gold Loved By Parents awards for ‘Best Bottle’ and ‘Most Innovative Feeding Product’, yoomi really is a product that every parent should know about.

The best bits about yoomi...

* easi-latch™ teat: thanks to its natural breast-shaped and super-soft silicone teat which allows for a breast-from-breast experience
*transition sorted: thanks to the consistent breast-milk temperature feed provided by yoomi, babies have the familiarity they need to support weaning from breast to bottle
*reduced likelihood of colic: with its 6 anti-colic vents (most bottles have 4) yoomi allows for a more comfortable feeding experience for babies
*easy pouring and mixing: yoomi’s unique, wide-necked bottle makes pouring and mixing simple – as well as clean and tidy!
* convenience, always: being suitable for both expressed breast-milk and formula, and ideal for either combination or bottle feeding means yoomi supports all parents baby feeding needs
*safe: yoomi only warms milk as your baby drinks, giving bacteria less time to breed. And of course, the yoomi range is 100% BPA free meeting the highest safety standards
* all you need: the yoomi bottle can be used on its own or with a yoomi warmer and all yoomi bottles, teats and warmers are interchangeable across the range.

Jim Shaikh, the inventor of yoomi commented: “we designed and developed yoomi to help make life easier for parents like us: to take the stress out of feeding – we’re thrilled that so many parents think we got it right… one mum went so far as to say that yoomi changed her life! We hope the yoomi pod can continue to give the same level of support by improving the usability of the product.”

The yoomi pod launched with the exclusive retail partner Mamas & Papas on 1st June 2012. Yoomi is is also available at Mothercare, Boots, Amazon and also online at

For retail enquiries, contact Baby Brands Direct