Sunday, 8 July 2012

The award-winning self warming baby bottle just got better!

yoomi feeding system RRP 23.50 GBP
Yoomi, the creators of the UK’s first self warming baby bottle, has just launched a new addition to their award winning feeding range... the yoomi charging pod.

Using groundbreaking patented technology, the yoomi pod allows existing yoomi warmers to be recharged in the microwave in just 2 minutes, making recharging simpler and quicker for parents.

On the shelves since 2009, yoomi provides an ideal solution to quickly warming baby’s milk to the perfect temperature whether it be in the car, on a plane, out for lunch.. or on holiday! This is a truly innovative feeding system which can be used quite literally anytime, anyplace, anywhere!

No longer will you have to stumble around the kitchen for the night time feed or wait for the waiters to bring you some boiling water. At the touch of a button, this bottle and warmer in one, will warm your baby’s feed to breast milk temperature in just 60 seconds - making life just that little bit easier!

The pod now comes as standard with all feeding systems, making yoomi the ultimate baby bottle - quick, convenient and stylish. Recognised by The British Library as one of the ‘Top 15 Inventions of the Decade’ and the winner of two Gold Loved By Parents awards for ‘Best Bottle’ and ‘Most Innovative Feeding Product’, yoomi really is a product that every parent should know about.

The best bits about yoomi...

* easi-latch™ teat: thanks to its natural breast-shaped and super-soft silicone teat which allows for a breast-from-breast experience
*transition sorted: thanks to the consistent breast-milk temperature feed provided by yoomi, babies have the familiarity they need to support weaning from breast to bottle
*reduced likelihood of colic: with its 6 anti-colic vents (most bottles have 4) yoomi allows for a more comfortable feeding experience for babies
*easy pouring and mixing: yoomi’s unique, wide-necked bottle makes pouring and mixing simple – as well as clean and tidy!
* convenience, always: being suitable for both expressed breast-milk and formula, and ideal for either combination or bottle feeding means yoomi supports all parents baby feeding needs
*safe: yoomi only warms milk as your baby drinks, giving bacteria less time to breed. And of course, the yoomi range is 100% BPA free meeting the highest safety standards
* all you need: the yoomi bottle can be used on its own or with a yoomi warmer and all yoomi bottles, teats and warmers are interchangeable across the range.

Jim Shaikh, the inventor of yoomi commented: “we designed and developed yoomi to help make life easier for parents like us: to take the stress out of feeding – we’re thrilled that so many parents think we got it right… one mum went so far as to say that yoomi changed her life! We hope the yoomi pod can continue to give the same level of support by improving the usability of the product.”

The yoomi pod launched with the exclusive retail partner Mamas & Papas on 1st June 2012. Yoomi is is also available at Mothercare, Boots, Amazon and also online at

For retail enquiries, contact Baby Brands Direct

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