Tuesday, 31 May 2011

Krickets sings as Gloople confirms social shopping as new Mum’s Little Helper

Trendy kids clothing company Krickets has the parents’ online shopping market sewn up in Canada and beyond, with a little help from the UK’s first social ecommerce platform, Gloople.

Despite celebrating their 37th anniversary next year, Montreal-based Krickets is launching in the UK and is now at the forefront of the social media revolution, and capitalising on the advent of ‘digital mums’ – tech-savvy parents who use an ever-growing network online communities to make purchase decisions, chat about the latest products, and share their experiences with other parents.

Thanks to Gloople, the innovative completely customisable social shopping platform that gives small and medium sized businesses the impact of a big brand, more mums than ever are now flocking to Krickets’ fully integrated online store – and spreading the online word.

‘Gloople is easy to use and cost-effective – with a big impact,’ said Oliver Flood, UK & Ireland distributor for Krickets. ‘As one of the national leader in childrenswear in Canada, synonymous with high quality and bespoke tailoring, it’s important that our online activity supports our market position. Gloople helps us do all that – and more.’

Krickets have taken advantage of Gloople’s integrated social marketing tools that will allow parents to review and recommend products, refer their friends, and benefit from the Social Share discount feature to access exclusive discounts and sales.

They have also adopted the Affiliate marketing scheme, which lets parents earn commission promoting the website and its products to their online network of friends, family and colleagues. Krickets now have an army of advocates, generating online buzz around their brand and driving traffic to the website – and the results are already apparent.

The success of Gloople and Krickets’ partnership bodes well for UK retailers, with recent released official figures showing non-store retailing grew nearly 20% on the previous year in April 2011, as part of a year-on-year volume increase across all retail sectors.

SME retailers in the UK, specialising in products ranging from bespoke home décor to luxury beachwear, have already begun signing up to Gloople’s ecommerce platform.

Www.Cheekybeach.com, specialists in luxury beachwear, enjoyed an 18% increase in sales, increased SEO in the Google rankings and a stronger presence on Facebook and Twitter after becoming an early adopter of Gloople’s fully integrated social shopping ecommerce platform.

With 2011 hailed as the start of the social shopping era by founder Warren Knight, there’s no reason to delay. Gloople offers a free 7 day trial – no obligation, no credit card details required. Visit www.gloople.co.uk or call 020 3384 6315 for more info and start transforming your business with social commerce today.

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