''There is no beauty in the finest cloth if it makes hunger and unhappiness...'' - Ghandi
Ethical kids clothing website The Urban Meadow will be supporting Fairtrade Fortnight with a series of special offers on Fairtrade brands such as Greenbaby and Boys & Girls.
"We will be featuring a different daily deal each day of Fairtrade Fortnight on our website www.theurbanmeadow.co.uk," explained a spokeswoman for the company.
Fairtrade fortnight is 27 February - 11 March 2012.
What The Urban Meadow believes
A belief that kids should be kids and fashion should be fairtrade is the driving force behind this start up business run by dairy farmer Claire Jones, mother of two and business partner and mother of three Alex Williams. The Urban Meadow is based near Wimborne in Dorset, in the heart of the Cranborne Chase countryside.
The Urban Meadow is a unique place selling kids clothes, aged 0-11 years that are ethically sourced and organic. The collections are relatively small, many created by mothers who share the same vision of a sustainable future for future generations. It’s fashion with a conscience – without compromise on the outstanding quality, brilliant colours and fun designs that parents expect.
We remember the days when we were young when clothes cost a little bit more but our mothers didn't expect to throw them out after a few wears. The clothes lasted through to the youngest sibling whether they liked them or not! We're passionate about the quality of our clothes - we are confident that they can be passed on from child to child and still look great. It may be a cliche but you do really get what you pay for - we'd love to do our little bit to help people move away from a throwaway society.
4.We stock a wide range of organic and fairtrade clothing from cute baby grows, comfy pants, on trend jeans, statement T's and very special dresses! Brands include Boys&Girls, Speesees, Greenbaby, Little Lark, Ideo, The Old Rectory, Bamboo Baby and more. The Urban Meadow clothes speak for themselves in terms of quality, originality and ethical awareness.
5.Sweatshop free is a must for us and where we can we always choose organic. Every worker from any country has a right to a fair working condition such as wages, hours and environment. Although not all our clothes carry the Fairtrade logo we can guarantee they have all been produced ethically.