Sunday, 8 January 2012

Mums And Dads: Time To Thank The People And Places Who Make Your Life Easier...

(…though there’s nothing to be done about your 3am wake-up calls…)

Screaming in the cereal-aisle, bored toddlers running riot in a restaurant, leaky nappies… being a new mum or dad is hard work, and that’s before you even begin to think about the tricky job of parenting.

That’s why since 1995, baby charity Tommy’s has been asking parents to help reward the organisations that are truly baby-friendly in the charity’s annual Let’s get baby friendly Awards ceremony. To date, over 200 awards have been given out to date for vast improvements to services and products.

To vote for your favourite baby-friendly organisations, visit between 9th January and 20th February 2012. Everyone who votes will be in with the chance of winning a family holiday with Keycamp.

As part of Tommy’s remit to support the one in four couples who lose a baby during pregnancy or birth, the Let’s get baby friendly Awards also strive to thank individuals with its five very special awards. Tommy’s knows only too well that when couples lose a baby, it is often the support provided by the parents’ nearest and dearest that gets them through. To nominate someone for an individual award, describe your reasons in an email to

Miracle Unit

This award gives mums and dads across the UK the chance to thank the neonatal miracle workers who gave their baby the best start in life.

Supported by Hologic


This award recognises the support of a midwife, GP or any other health professional who has gone above and beyond for mums and dads during pregnancy or birth, or a pregnancy complication. This Award is split into three regions across Great Britain: Scotland, England and Wales.

Supported by Danone Baby Nutrition

Champion Children

The Champion Children Award is dedicated to those born prematurely and to recognise the tenacious spirit of these young fighters.

Supported by Build-A-Bear Workshop


Do you know someone who's been a real angel during a difficult time? If a partner, relative or friend has supported you through a parenting or pregnancy-related problem such as miscarriage, premature birth or stillbirth, Tommy's and Philips want to give you a chance to say a big thank you.

Supported by Philips Avent


NEW FOR 2012: The Courage Award celebrates a couple or individual who has had a difficult road to parenthood but has made it through one of the most heart-breaking times in their lives with outstanding courage.

Supported by Asda

The winners of these awards, and their nominees, will be invited to the star-studded awards ceremony on Friday March 16th 2012 at the Landmark Hotel, London. For the Champion Children Award, three randomly selected nominees and a family member will be invited to attend the ceremony.

Celebrity parents attending this year’s ceremony will include Arlene Phillips, Kirsty McCabe, Lizzie Cundy, Cherry Healey, Natasha Hamilton, Jill Halfpenny, Kate Garraway, Lee Mead and Carrie and David Grant.

Tommy’s Chief Executive, Jane Brewin, says ‘We know how heartbreaking it is when a parent suffers a pregnancy problem, loses a much-longed-for baby, or when a newborn arrives too soon and has to spend those first precious weeks in special care. There are some amazing people in the UK who offer support during this difficult time – neonatal nurses, partners and friends and family, superstar GPs and midwives – and we’re really pleased we’re able to say “thank you” to these often-unsung heroes.’

In 2011, Tommy’s introduced a set of new awards, including the EBP Green Award, launched in response to the progress that so many companies are making to augment their green credentials. The Green Award is sponsored by Environmental Business Products, and will honour the most eco-friendly baby company, as voted for by parents.

Tommy's Let's get baby friendly Awards 2012

The voting period for all categories starts on 9 January and ends on 20 February 2012.

Voting is exclusively ONLINE at

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