Sunday, 27 November 2011

Own A Colour Charity Initiative Raises Over £85,000 In First Six Weeks

Thousands of people from across the globe have been united by colour in an effort to raise crucial funds for UNICEF, the world’s leading children’s organisation. So far the Own A Colourwebsite, which offers the chance for everyone to buy their own personal colour for a minimum donation of at least £1 per colour, has generated £85,964.

A number of high profiles celebrities have bought colours to support UNICEF as well as spreading the word on Twitter. UNICEF Goodwill Ambassador Sir Roger Moore named a shade of blue ‘Swedish Blue’ after his wife’s homeland and the colour of the Swedish flag. UNICEF UK Ambassador Jemima Khan also opted for a shade of blue which she named ‘CFC Blue’ for her son, who’s a big fan of Chelsea Football Club, and renowned entrepreneur and fellow UNICEF UK Ambassador Duncan Bannatyne stayed true to his Scottish roots with ‘Scottish Saltire Blue’.

The global Own A Colour fundraising initiative, which is being powered by Dulux, has also received considerable support on Twitter. An estimated 10,000 people from all over the world have been tweeting about Own A Colour, including influential tweeter and actor Stephen Fry as well as ex-prime minister’s wife and charity campaigner Sarah Brown, who has in excess of 1.6 million followers.

In total 12,213 colours from the world’s biggest ever colour palette have been sold so far, bought by people spanning 84 countries and reaching as far as Argentina, China, Indonesia and New Zealand. Globally, the most popular colour is pink, which has made up 11 % of all colour purchases.

Michael Newsome, Director of Fundraising at UNICEF UK said, “We are delighted with the amount of money raised so far. Each and every colour purchased will help UNICEF to transform a child’s life. There are still 16,765,003 colours left and with Christmas approaching, I urge you to get onto and show your support.”

Matt Pullen, Marketing Director Dulux UK said, “Own A Colour has really captured people’s imaginations and united people across the globe with colour and with the mission of transforming children’s lives. We hope this success will continue especially with Christmas around the corner… what better gift than buying a friend or loved one a colour which will ultimately help a child’s life?”

Visit for more information and to purchase your own colour for a £1 and help transform a child’s life.

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